Innovative Business Practice

I found this Wall Street Journal article, M.B.A.s Seek Social Change, which is a great example of how businesses will have to accept a new 21st Century mindset.  It seems that business schools are nurturing future business leaders to be creative in how they relate to their customers and their environment.

Businesses that maintain an antiquated 20th Century, industrial age mindset will certainly go the way of the dinosaur.  Businesses must take the time to strategically plan for growth that is a benefit to, not abuse, their environment.  Out-of-the-box thinking and applications will help an organization successfully market it as a green friend of the environment.


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